A good patient attraction system is made up of an attractive and educational dental website and a system of techniques and strategies that inform patients of the importance of good dental hygiene and regular visits to the dentist. Your website needs to be interesting, functional and updated regularly with engaging content that the potential patients in your area are already interested in. Your website has to be easy to find and have good search engine optimisation or SEO to help direct more patients to you.
By keeping up with keyword research and content marketing, you will be able to achieve a higher position in Google’s search rankings for dental practices in your area, and this will help increase website traffic as more people will be made aware of your website and dental practice.
Once a potential patient finds your website, with good research, you can make sure that your website contains all the necessary information that they would need regarding their dental requirements. Such information must be presented in an accessible manner, making sure that the website is easy to navigate and the content itself is simple to understand.
To help attract patients more readily, your website must be accessible across all devices including desktops, laptops and mobile phones. Your website has to adapt quickly and easily to all mobile devices since the majority of such searches are often carried out on the go.
Addressing dental anxiety and phobia
A dental website would need to explain the treatments and procedures that are available and the different fields of dentistry that the practice has to offer. However, it is important to remember that this information can be quite daunting, and for those looking to undergo specific dental treatments, the details can often seem very complicated. By making sure that you present the information in an educational yet appealing format, you will be able to help encourage patients to confidently consider what might otherwise be quite uncomfortable and invasive procedures.
Dental anxiety and phobia are highly common in the UK, and as a dentist, an important part of your position is to encourage people to face their fears by addressing their dental needs and visiting you in person for regular checkups. You should include plenty of photographs of your team and current patients smiling happily to signify dental issues being successfully treated by your dental practice. This can be very effective in boosting the potential patients’ confidence and encouraging them to consider such treatments for themselves.
By making sure that your website is highly personalised with plenty of information about the people on your team and the dental practice itself, you can instil a sense of trust and familiarity within your patients. This will hopefully encourage them to pick up the phone, book an appointment and visit you in person very soon. With quality dental care and excellent customer service at your practice, your patients can walk away with a happy, healthy smile that will encourage them to come back for regular visits.